Digital marketing 数字营销
You don’t need everything they sold you.
I build websites for Richmond’s best trades, in English and Chinese, and take on digital marketing and search for owners who want to level up. I’ll tell you what you actually need, which is usually less than you were quoted.
Most owners have been quoted for a rebuild they didn’t need, by someone who never asked what the business actually does.
What I build 服务
Websites that earn their keep, in the language your customers speak.
Richmond’s trades serve customers who shop in English and customers who shop in Chinese. A site that only works for one of them is doing half a job, so I build both properly rather than run them through a translation plugin.
- 01
Websites for Richmond trades
Built and supported in English and Chinese.
- 02
Digital marketing and search
For businesses that want to level up.
- 03
A straight answer first
On what you actually need, before anyone builds anything.
Richmond home-service business? Your site might already be built.
Plumbers, HVAC, electricians, roofers: I build the finished site first and then show the owner. Not a mockup, and not a meeting.
Footwork 步法
The players who win are rarely the ones with the flashiest smash.
They are the ones whose footwork was already right. Sites work the same way: speed, structure and a clear path to calling you, before anything decorative.
A real client dashboard 真实数据
Two numbers I can show you.
- Sessions
- 101 ↑ 20%
- Conversion rate
- 5.9%
Since 2015 从 2015 年至今
Long enough to know which trends were worth the money.
I’ve seen the industry grow from the internet stone ages to the web3.0 AI era.
I love keeping up with tech as it moves, and helping owners navigate it strategically and efficiently.
Reading an opponent means knowing where they will be before they move. Reading a market is the same skill, pointed at people who are not standing on a court.
What sets me apart is telling the truth: I recommend only what you actually need, and what is strategically sound. That is not about doing less. It is about focus: only the areas that actually get you the win. 说实话，只推荐真正需要的。这不是少做，而是聚焦：只做真正能带来结果的部分。
Which means the shortest honest answer to “do I need this?” is often no. That costs me one invoice and keeps the relationship.
Since 2022 I’ve consulted monthly for BC Pet Registry on their digital presence, SEO and Google marketing, to bring more awareness to pet safety and to the registry’s cause. BC Pet Registry
- in digital and ecommerce
- 2015
- built and supported in both
- EN / 中文
There is a badminton side to this, and it is not a hobby footnote.
另一个世界：羽毛球。
Get in touch 联系我
Tell me what you’re trying to do.
I’ll tell you what it actually takes.
Text, call, or email. It reaches me, not a queue.